Outdated perceptions and a lack of differentiation were limiting Shepherds’ potential for donations, recruitment and social impact.
In their own words, “People just think of us as a soup kitchen. If only they knew what we actually do, they’d be more inclined to give.”
This rebrand uses the iconic north star to communicate Shepherds’ role in helping people find their way to hope, in all its forms. It also takes advantage of the “Shepherds of…” structure to make explicit the full range of the organizations’s vital programs and their impact.
See the full Shepherds website.
(Maybe make a donation while you’re there.)