Our brief was to avoid the clichés of stock-footage-soup corporate videos and produce something “beautiful, emotional and metaphorical.”
We took an underutilized element of HUB’s core visual brand — the dot-matrix pattern — and extrapolated it into a digital landscape of 4,000+ tubular pins, all individually manipulable. As the video’s narrative unfolds, the pins rearrange dynamically to illustrate the risks all around us — and the ways in which HUB helps protect what matters most from those risks.
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CREDITS
Creative Direction - Gordon McMillan, Neal Billings
Art Direction - Neal Billings, Chris Moberg
Technical Direction - Chris Moberg
3D Animation / Compositing - Chris Moberg, Keith Fraser
Strategy - Nicolas Gregoire-Racicot
Writing - Ian Driscoll
Original Music / Sound Design - Jeff Moberg
Production - Suzy Bradshaw
Account Direction - Heather Golding, Amanda Garlough
I wrote, directed and acted as interviewer for this video case study. I also drank a lot of water, because Denver is a very dry city.