When Canopy launched a CBD-only version its cannabis-infused sparkling water beverage in the US — outside of Canada’s regulatory restrictions — there was an opportunity to rethink the brand’s packaging.
It was a long process that passed through many hands on the client side, but this refresh ended up pretty… refreshing.
I acted as creative lead, in collaboration with many talented designers, art directors, project managers, and other members of the late Canopy creative team.
I inherited this brand from the amazing Taralyn Carver, now CD and partner at Bold Lip.
The shipping flat was designed early in the process and still retains the DNA of a much earlier look — waves instead of a gradient.
The concept in the centre contains the seed of the eventual final design.
Here’s what the Canadian packaging looks like, for reference. (This is the trade packaging — the actual cans that consumers get are not nearly this nice.)